What a relief, huh?
Playboy has been widely available in Israel in English for years, but this marks the first edition of the magazine featuring Israeli models and articles by Israeli writers.
Owner and publisher Daniel Pomerantz said, “Our target is men who want a taste of the good life and also women who are curious about the tastes of the men in their lives. I believe that the special formula that has brought Playboy to a rare level of success throughout the world will continue to succeed in my new home Israel.”
It should be interesting to see how well the magazine will be received in the holy land where religious sensitivities are always simmering, and observant Jews and Muslims live by strict modesty rules. Bus stops with ads of fully dressed women have been burned down frequently. Some major advertisers will not use female models, regardless of how modestly they are clothed.
Erotica is freely available in Israel, but not with local talent, and not written in Hebrew. The Israeli edition of Penthouse, the traditional and more daring rival of Playboy, flopped in Israel when it debuted there in 1989.
Pomerantz displayed confidence that the magazine will succeed, saying, “Israel is a very complicated country with tradition and modernity and also with serious things and fun fashionable things and that is exactly the character of Playboy. It is a complicated and beautiful magazine for a complicated and beautiful country.
“People will see just from the words Playboy Israel that we are a normal country, fashionable, modern, people who work every day with a passion and if you read Playboy magazine you see that it’s not just beauty and fashion but it’s also depth and politics and issues, people who care and think about the world they live in.”
Israel’s former internal security service chief, Avi Dichter, is interviewed in this month’s edition. Isn’t that special?
The popularity of Playboy peaked in the 1970′s as circulation declined due to the rise of adult internet sites.
I have noticed a decline in Austen erotica, as well. I think there a point at which the market is glutted, and people become bored. They’re looking for the next shiny, new toy. Titillating is enough for a while, but then more graphic literature is needed to score the same “hit.” Eventually, the erotica becomes more and more graphic, and after a period of time, there is nothing new. I have read a few of the graphic stories out of curiosity, and the extent to which the authors went to introduce explicit material became humorous. A little of that goes a long way with me.
I prefer an interesting story with an exciting plot and believable characters. Good writing will always hold my attention. A thin plot held together by graphic sexuality will not.