TIME reported back on December 13 that sales of diet sodas had fallen by 7 percent in the previous year while sales of regular sodas dropped off by only 2 percent. I may as well admit that I am addicted to Caffeine Free Diet Coke, and I find this news to be vaguely disturbing. People are justifiably worried that eating too many artificial sweetners and processed foods is unhealthy. So, in response to the idea that all soda is bad for them, they have chosen to revert to non-diet drinks. The reasoning is that if it’s all bad, a person may as well choose the one they like better.
Love that convoluted reasoning, because if I think that way, I don’t have to give up anything I really like. I think I’ll eat real chocolate instead of sugar-free candy. Rather than give up candy, I’ll just comfort myself into eating my favorite kind. Hey, that works for ice cream, too! And cake!
Let’s apply that concept to other things we like. Let’s say we like loud music. If all loud music is bad for your hearing, you may as well choose the loud music you like the best – even if the lyrics are filthy and the message is bad (along the lines of kill cops and beat women).
People will nearly always find a justification for doing what they really want to do.